{"id":81121,"date":"2026-05-18T07:00:00","date_gmt":"2026-05-18T14:00:00","guid":{"rendered":"https:\/\/dhblog.dream.press\/blog\/?p=81121"},"modified":"2026-05-18T07:01:21","modified_gmt":"2026-05-18T14:01:21","slug":"marketing-automation-strategy","status":"publish","type":"post","link":"https:\/\/dhnextv2.com\/blog\/marketing-automation-strategy\/","title":{"rendered":"Marketing Automation Strategy: More Leads, Less Effort"},"content":{"rendered":"<div class=\"tldr-block\" style=\"display: none;\">\n\t<div class=\"svg\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 119.25 37.8\">\n\t<g>\n\t\t<g>\n\t\t\t<path fill=\"#ffffff\" d=\"M23.4,6.93h-8.1v24.57h-7.2V6.93H0V0h23.4v6.93Z\" \/>\n\t\t\t<path fill=\"#ffffff\" d=\"M45,24.57v6.93h-18.45V0h7.2v24.57h11.25Z\" \/>\n\t\t\t<path fill=\"#ffffff\"\n\t\t\t\td=\"M90.9,15.75c0,8.91-6.61,15.75-15.3,15.75h-12.6V0h12.6c8.68,0,15.3,6.84,15.3,15.75ZM83.97,15.75c0-5.4-3.42-8.82-8.37-8.82h-5.4v17.64h5.4c4.95,0,8.37-3.42,8.37-8.82Z\" \/>\n\t\t\t<path fill=\"#ffffff\"\n\t\t\t\td=\"M105.57,21.15h-3.42v10.35h-7.2V0h12.6c5.98,0,10.8,4.81,10.8,10.8,0,3.87-2.34,7.38-5.81,9.13l6.71,11.56h-7.74l-5.94-10.35ZM102.15,14.85h5.4c1.98,0,3.6-1.75,3.6-4.05s-1.62-4.05-3.6-4.05h-5.4v8.1Z\" \/>\n\t\t<\/g>\n\t\t<path\n\t\t\tfill=\"#0173ec\"\n\t\t\td=\"M53.97,37.8h-5.4l1.8-13.27h7.2l-3.6,13.27ZM49.02,12.55c0-2.34,1.93-4.27,4.27-4.27s4.27,1.94,4.27,4.27-1.93,4.27-4.27,4.27-4.27-1.94-4.27-4.27Z\"\n\t\t \/>\n\t<\/g>\n<\/svg>\n\t<\/div>\n\t<div class=\"tldr-wrap\">\n\t\t\n\n<p>Marketing automation can help you reach more leads with better messaging \u2014 but many businesses get it wrong.&nbsp;<\/p>\n\n\n\n<p>To avoid wasting time and money, it\u2019s important to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Map out your current processes<\/li>\n\n\n\n<li>Identify where automation can enhance your efforts<\/li>\n\n\n\n<li>Develop a clear strategy<\/li>\n\n\n\n<li>Introduce AI and workflows carefully<\/li>\n<\/ul>\n\n\n\t<\/div>\n<\/div>\n\n\n<p>Every business could use more customers. But that means more marketing work.&nbsp;<\/p>\n\n\n\n<p>Do you really have the time to post on social media, write thought leadership, manage paid campaigns, <em>and<\/em> organize a flash mob at your local industry expo?<\/p>\n\n\n\n<p>Possibly. But you\u2019ll probably have to leverage marketing automation.<\/p>\n\n\n\n<p>Automation is not delegating everything to robots. It\u2019s more about using tools to extend what you currently do, without increasing your workload.<\/p>\n\n\n\n<p>Sounds great! Time to sign up for ten subscriptions! Actually, no\u2026<\/p>\n\n\n\n<p>The marketers who see the greatest benefits from automation tend to build a rock-solid strategy before taking action.&nbsp;<\/p>\n\n\n\n<p>In this quickstart guide, we\u2019ll show you how to follow suit \u2014 from identifying the best areas to automate, to choosing your tools.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s dive in!<\/p>\n\n\n\n<h2 id=\"h-why-you-need-a-marketing-automation-strategy\" class=\"wp-block-heading\">Why You Need a Marketing Automation Strategy<\/h2>\n\n\n\n<p>Companies that see the best outcomes from marketing automation tend to have a strategy in place. They think carefully about what can be automated, and just as importantly, what can\u2019t or <em>shouldn\u2019t<\/em> be automated.<\/p>\n\n\n\n<p>They also know what they want to achieve, which tools will help them hit those goals, and how to measure their progress.&nbsp;<\/p>\n\n\n\n<p>Working through the same mental process puts you in a strong position to succeed with your own marketing automation efforts.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s do it together, step by step.<\/p>\n\n\n\n<h2 id=\"h-what-are-you-trying-to-achieve-with-marketing-automation\" class=\"wp-block-heading\">What Are You Trying To Achieve With Marketing Automation?<\/h2>\n\n\n\n<p>There are many potential benefits to marketing automation. The question is, which of them matter to you?<\/p>\n\n\n\n<p>Are you more interested in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saving time on tasks and reducing your workload?<\/li>\n\n\n\n<li>Offloading all the boring stuff?<\/li>\n\n\n\n<li>Squeezing more out of your existing budget?<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dreamhost.com\/blog\/seo-for-small-business-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adding new tactics and channels<\/a> to your toolkit?<\/li>\n\n\n\n<li>Generating more total leads?<\/li>\n\n\n\n<li>Improving the quality of those leads?<\/li>\n\n\n\n<li>Making <a href=\"https:\/\/www.dreamhost.com\/blog\/conversions-mapping-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">more conversions<\/a>?<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dreamhost.com\/blog\/chatgpt-prompt-engineering\/\" target=\"_blank\" rel=\"noreferrer noopener\">Experimenting<\/a> like a mad scientist?<\/li>\n<\/ul>\n\n\n\n<p>These are all totally valid, by the way.&nbsp;<\/p>\n\n\n\n<p>It\u2019s just important to know what you\u2019re trying to achieve, because that should guide your approach to automation \u2014 and help you recognize whether your efforts are actually paying off.<\/p>\n\n\n\n<h2 id=\"h-what-kinds-of-marketing-can-you-automate\" class=\"wp-block-heading\">What Kinds of Marketing Can You Automate?<\/h2>\n\n\n\n<p>Automation works best on repetitive tasks that follow the same patterns every time. You can find work like this in every marketing campaign.<\/p>\n\n\n\n<p>Struggling to identify them? Focus your attention on these areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Task and team management<\/li>\n\n\n\n<li>Publishing content<\/li>\n\n\n\n<li>Scoring and sorting leads<\/li>\n\n\n\n<li>Reporting and analytics<\/li>\n<\/ul>\n\n\n\n<p>Of course, some types of marketing involve more repetition than others. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email marketing involves sending messages, in bulk, over and over again.&nbsp;<\/li>\n\n\n\n<li>Social media marketing is about posting every day, often with the same content recycled across multiple platforms.&nbsp;<\/li>\n\n\n\n<li>Paid campaigns frequently involve making regular tweaks to bidding and budget.<\/li>\n<\/ul>\n\n\n\n<p><strong>In this e-book, we\u2019re focusing on the marketing types where automation is likely to have the biggest impact, including email, social media, SMS, paid advertising, and optimization campaigns.<\/strong><\/p>\n\n\n\n<p>So, back to your strategy. Try this little brainteaser:&nbsp;<\/p>\n\n\n\n<p><strong>Which parts of your marketing machine involve the most boring, repetitive tasks?<\/strong><\/p>\n\n\n\n<p>The answer should help you prioritize which areas to automate first, and identify where you\u2019re less likely to see good results.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-which-channels-strategies-and-tactics-are-easiest-to-automate\" class=\"wp-block-heading\">Which Channels, Strategies, and Tactics Are Easiest To Automate?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1836\" height=\"1158\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_.webp\" alt=\"Marketing automation difficulty spectrum from easiest to hardest: social scheduling, emails, triggers, SMS, lead scoring, AI workflows.\" class=\"wp-image-81129 lazyload\" data-srcset=\"https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_.webp 1836w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_-300x189.webp 300w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_-1024x646.webp 1024w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_-768x484.webp 768w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_-1536x969.webp 1536w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_-600x378.webp 600w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_-1200x757.webp 1200w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_-730x460.webp 730w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_-1460x921.webp 1460w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_-784x494.webp 784w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_-1568x989.webp 1568w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_-877x553.webp 877w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/01_which_channels_are_easiest_to_automate_-1754x1106.webp 1754w\" data-sizes=\"(max-width: 1836px) 100vw, 1836px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1836px; --smush-placeholder-aspect-ratio: 1836\/1158;\" \/><\/figure>\n\n\n\n<p>Of course, there\u2019s time and technical skill to consider. Just because you dearly want to automate a workflow doesn\u2019t mean it will be easy.<\/p>\n\n\n\n<p>Luckily, there\u2019s plenty of low-hanging fruit.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media management is the most obvious entry point:<\/strong> Instead of posting everything by hand, you can <a href=\"https:\/\/www.dreamhost.com\/blog\/social-scheduling-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">use dedicated tools<\/a> to create and queue a month\u2019s worth of content in advance. This also allows you to publish when your audience is most active on each platform and to monitor incoming replies.<\/li>\n\n\n\n<li><strong>Another easy option is email marketing:<\/strong> According to <a href=\"https:\/\/act-on.com\/marketing-automation-best-practices-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Act-on<\/a>, around 7 in 10 marketers already use automation here.&nbsp;<\/li>\n\n\n\n<li><strong>Automating lead scoring and audience segmentation takes a little more work:<\/strong> But it\u2019s nothing too drastic. These automations can also save you SO much time in the long run.<\/li>\n<\/ul>\n\n\n\n<p>Most email platforms have built-in automation options, such as autoresponders and sequence builders. Outreach templates might seem basic, but that\u2019s another form of automation. For online store owners, it\u2019s also pretty easy to set up automated abandoned cart emails.<\/p>\n\n\n\n<h2 id=\"h2_which-tools-do-you-need-to-automate-effectively\" class=\"wp-block-heading\">Which Tools Do You Need To Automate Effectively?<\/h2>\n\n\n\n<p>Would you take \u201cit depends\u201d as an answer?<\/p>\n\n\n\n<p>No, seriously. Your choice of automation tools depends on the channels you\u2019re targeting, how technical you want to be, and what your budget will stretch to.<\/p>\n\n\n\n<p>That said, there are some standout tools in each department:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Zapier<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/www.make.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Make<\/strong><\/a><strong> for building connected workflows:<\/strong> Both platforms allow you to connect the apps you already use and create automated workflows, complete with AI.<\/li>\n\n\n\n<li><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mailchimp<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MailerLite<\/strong><\/a><strong>, and <\/strong><a href=\"https:\/\/www.klaviyo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Klaviyo<\/strong><\/a><strong> for email marketing:<\/strong> Mailchimp is the all-purpose king. MailerLite is a little more user-friendly. Klaviyo lets you build powerful automations based on user behavior.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.eztexting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EZ Texting<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/simpletexting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SimpleTexting<\/strong><\/a><strong>, and <\/strong><a href=\"https:\/\/www.klaviyo.com\/products\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Klaviyo<\/strong><\/a><strong> for SMS marketing:<\/strong> EZ Texting lets you build automated campaigns. SimpleTexting lets you compose messages faster with AI, while Klaviyo can build workflows for you.<\/li>\n\n\n\n<li><a href=\"https:\/\/socialbee.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Socialbee<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Buffer<\/strong><\/a><strong>, and <\/strong><a href=\"https:\/\/www.sendible.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sendible<\/strong><\/a><strong> for social media posting:<\/strong> SocialBee has AI features for planning and creating content for multiple channels. Buffer is mainly a scheduling tool, and it\u2019s super easy to use. Sendible is great for recycling content.<\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/analytics\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Analytics<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/whatagraph.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Whatagraph<\/strong><\/a><strong>, and <\/strong><a href=\"https:\/\/supermetrics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Supermetrics<\/strong><\/a><strong> for analytics:<\/strong> Google Analytics is great for website metrics. Whatagraph and Supermetrics allow you to build automated reports.<\/li>\n<\/ul>\n\n\n\n<p>You probably won\u2019t need half of these apps. Maybe not even a quarter. But it\u2019s nice to have options, right?<\/p>\n\n\n\n<p>Just remember: only choose tools that help you achieve your automation goals. It\u2019s way too easy to sign up for 10 subscriptions and barely use any of them.<\/p>\n\n\n\n<h2 id=\"h2_how-to-get-started-the-4-step-plan\" class=\"wp-block-heading\">How To Get Started: The 4-Step Plan<\/h2>\n\n\n\n<p>Okay, let\u2019s condense everything we\u2019ve talked about into an actionable plan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1836\" height=\"2376\" data-src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy.webp\" alt=\"Four-step automation strategy funnel: set your goals, choose your focus, pick your tools, and map your processes.\" class=\"wp-image-81130 lazyload\" data-srcset=\"https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy.webp 1836w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-232x300.webp 232w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-791x1024.webp 791w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-768x994.webp 768w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-1187x1536.webp 1187w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-1583x2048.webp 1583w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-600x776.webp 600w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-1200x1553.webp 1200w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-730x945.webp 730w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-1460x1889.webp 1460w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-784x1015.webp 784w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-1568x2029.webp 1568w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-877x1135.webp 877w, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/05\/02_the_4_step_automation_strategy-1754x2270.webp 1754w\" data-sizes=\"(max-width: 1836px) 100vw, 1836px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1836px; --smush-placeholder-aspect-ratio: 1836\/2376;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Decide on Your Goals<\/h3>\n\n\n\n<p>Start with the outcome. In an ideal world, what would you like to achieve with your adventures in marketing automation?<\/p>\n\n\n\n<p>Make sure your goals are specific, measurable, and likely to actually improve your business\/ workday\/life in some way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Choose Your Focus<\/h3>\n\n\n\n<p>Look at your freshly minted goal(s) and consider which type of marketing \u2014 or which individual tactics \u2014 are likely to move you toward that outcome.<\/p>\n\n\n\n<p>This one can be tricky because it\u2019s not always obvious which automations are going to work best for driving additional leads or improving conversion rates.<\/p>\n\n\n\n<p>But you can make the choice easier by focusing on your current strengths. For example, if you generate a lot of business through email marketing, it would be worth doubling down on it.&nbsp;<\/p>\n\n\n\n<p>If you really want to shortcut the decision-making process, just choose individual tactics and strategies that already work for others and align with your goals.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Pick Your Tools<\/h3>\n\n\n\n<p>If you\u2019ve really nailed the first two steps, this one should be fairly easy.&nbsp;<\/p>\n\n\n\n<p>In most cases, specialized tools are the way to go. Custom workflows look cool on social media, but they take time and skill to build. Don\u2019t bother; let someone else figure out the complicated stuff.<\/p>\n\n\n\n<p>If possible, try to find a platform that can handle all your automation ideas within a specific field. Unless your name is Mr. Beast, one social media app should be enough. The same goes for every other category.<\/p>\n\n\n\n<p>Can\u2019t find what you need? That\u2019s when you turn to <a href=\"https:\/\/www.dreamhost.com\/blog\/ai-productivity-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">tools like Zapier and Make<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Map Out Your Processes<\/h3>\n\n\n\n<p>Whether you\u2019re trying to automate an existing workflow or you\u2019re starting from scratch, it\u2019s important to think about how your automation will work.<\/p>\n\n\n\n<p>Break it down into individual steps, as if you were teaching a work-experience kid. This type of instruction is exactly what AI tools need to perform well, and it will help you create your own automations.<\/p>\n\n\n\n<h2 id=\"h2_ready-to-put-this-show-on-the-road\" class=\"wp-block-heading\">Ready To Put This Show on the Road?<\/h2>\n\n\n\n<p>Clear direction is the secret to successful marketing automation. Your strategy should help you focus on the areas where you\u2019ll see the biggest returns \u2014 in terms of money, time, and effort.<\/p>\n\n\n\n<p>Just remember the key steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Define your goals<\/li>\n\n\n\n<li>Choose your focus<\/li>\n\n\n\n<li>Pick your tools<\/li>\n\n\n\n<li>Map your processes<\/li>\n<\/ol>\n\n\n\n<p>Once you\u2019re ready to implement the plan, be sure to take us along for the ride. Our blog is full of useful guides on <a href=\"https:\/\/www.dreamhost.com\/blog\/category\/ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI and automation<\/a>, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dreamhost.com\/blog\/ai-productivity-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Productivity Tools That Pull Their Weight (and Earn Their Keep)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dreamhost.com\/blog\/claude-prompt-engineering\/\" target=\"_blank\" rel=\"noreferrer noopener\">We Tested 25 Popular Claude Prompt Techniques: These 5 Actually Work<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dreamhost.com\/blog\/ai-video-generators\/\" target=\"_blank\" rel=\"noreferrer noopener\">We Tested 5 of the Hottest AI Video Generators, These Were Our Results<\/a><\/li>\n<\/ul>\n\n\n\n<p>DreamHost customers also get free access to useful AI tools, including our <a href=\"https:\/\/www.dreamhost.com\/features\/ai-website-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liftoff<\/a> and <a href=\"https:\/\/www.dreamhost.com\/remixer-website-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Remixer<\/a> AI website builders. Both can help you design a better site and start attracting leads faster.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dreamhost.com\/hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for one of our hosting plans today<\/a> to give them a try!<\/p>\n\n\n\n\n<div class=\"article-cta-shared article-cta-small article-cta--product\">\n\t<div class=\"tr-img-wrap-outer jsLoading\"><img decoding=\"async\" class=\"js-img-lazy \" src=\"https:\/\/dhnextv2.com\/blog\/wp-content\/themes\/blog2018\/assets\/img\/lazy-loading-transparent.webp\" data-srcset=\"https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/03\/remixer-background-877x590.webp 1x, https:\/\/dhnextv2.com\/blog\/wp-content\/uploads\/2026\/03\/remixer-background-1754x1179.webp 2x\"  alt=\"DreamHost Remixer AI website builder\" \/><\/div>\n\n\t<a href='https:\/\/www.dreamhost.com\/lp\/marketing-on-autopilot\/' class='link-top' target='_blank' rel='noopener noreferrer'>\n\t\t<span>[Download] 2026 Marketing on Autopilot<\/span>\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\" width=\"15\"><path d=\"M342.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L274.7 256 105.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z\"\/><\/svg>\n\t<\/a>\n\n\t<div class=\"content-btm\">\n\t\t<h2 class=\"h2--md\">\n\t\t\tStop Doing Marketing By Hand.\n\t\t<\/h2>\n\t\t<p class=\"p--md\">\n\t\t\t91% of marketers say automation helps them hit their goals. This 49-page ebook gives small business owners playbooks for email, SMS, social, paid ads, and analytics \u2014 running themselves while you focus on the work that actually moves the needle.\n\t\t<\/p>\n\n\t\t        <a\n            href=\"https:\/\/www.dreamhost.com\/lp\/marketing-on-autopilot\/\"\n                        class=\"btn btn--white-outline btn--sm btn--round\"\n                                    target=\"_blank\"\n            rel=\"noopener noreferrer\"\n            >\n                            Get The Playbook                    <\/a>\n\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how to build a marketing automation strategy that actually works \u2014 from mapping your processes to choosing the right tools \u2014 without blowing your budget on subscriptions you&#8217;ll barely use.<\/p>\n","protected":false},"author":1060,"featured_media":81123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"Learn how to build a marketing automation strategy that actually works \u2014 from mapping your processes to choosing the right tools \u2014 without blowing your budget on subscriptions you'll barely use.","toc_headlines":"[[\"h-why-you-need-a-marketing-automation-strategy\",\"Why You Need a Marketing Automation Strategy\"],[\"h-what-are-you-trying-to-achieve-with-marketing-automation\",\"What Are You Trying To Achieve With Marketing Automation?\"],[\"h-what-kinds-of-marketing-can-you-automate\",\"What Kinds of Marketing Can You Automate?\"],[\"h-which-channels-strategies-and-tactics-are-easiest-to-automate\",\"Which Channels, Strategies, and Tactics Are Easiest To Automate?\"],[\"h2_which-tools-do-you-need-to-automate-effectively\",\"Which Tools Do You Need To Automate Effectively?\"],[\"h2_how-to-get-started-the-4-step-plan\",\"How To Get Started: The 4-Step Plan\"],[\"h2_ready-to-put-this-show-on-the-road\",\"Ready To Put This Show on the Road?\"]]","hide_toc":false,"footnotes":""},"categories":[14839,12840],"tags":[],"class_list":["post-81121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Automation Strategy: More Leads, Less Effort - DreamHost<\/title>\n<meta name=\"description\" content=\"Learn how to build a marketing automation strategy that actually works \u2014 from mapping your processes to choosing the right tools \u2014 without blowing your budget on subscriptions you&#039;ll barely use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dhnextv2.com\/blog\/marketing-automation-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation: Work Smarter, Convert More\" \/>\n<meta property=\"og:description\" content=\"Most businesses get marketing automation wrong. 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